Reputation Audit - Lead Entry Point

The free audit (repotz.com/audit) is the primary entry path for new prospects: a public and anonymous lead magnet that leads to Account creation with pre-filled onboarding.

The audit’s role in acquisition

The audit is a prospect magnet (lead magnet): public, requiring no Account, it gives the visitor an immediate snapshot of their reputation, then invites them to create an Account. It is the targeted entry path for the majority of new Accounts. Its emerald header band uses the same branding and structure as other free tools, both in search and in results.

Steps from the visitor’s perspective

1. Search - the visitor enters the name (or phone number) of their Business, merchant or company, optionally the city/region, then selects their listing from the automatically suggested results. If they have no Google listing, manual entry (website, phone) allows them to launch the audit anyway.
2. Analysis - a score is calculated across 6 pillars: Google Business Profile, Reviews, Social networks, AI Visibility, Website, Contact details. The score and most pillars display within seconds; the longer pillars (Website and AI Visibility) complete afterward, in the background (progressive analysis, typically finished in under two minutes). The result remains viewable during this time.
3. Results - overall score, pillar breakdown and main gaps are displayed in real time, then updated when the background pillars finish.

If search is temporarily unavailable

Business search relies on external data providers. If the primary provider responds poorly or is saturated, RepOtz automatically switches to a backup source: search continues to work seamlessly. The wait message (“Search service temporarily unavailable”) only appears as a last resort, if both sources are unavailable at the same time; simply wait a minute and try again. This is not an issue on the visitor’s Account side, and manual entry (website, phone) remains always available to launch the audit without search. The same behavior applies everywhere a listing is searched: public audit, “Connect my Google listing” in the dashboard, and the free Google Reviews tool.

Lead magnet: PDF report by email

The visitor can receive a detailed report by email (PDF). This is the capture point. The form asks for: email (required), name and phone (optional), then two checkboxes before the “Receive report” button:

1. Terms of use + Privacy policy (required): must be checked to send the report (timestamped acceptance).
2. Marketing communications (optional, unchecked by default): explicit consent to be contacted again.

The address (and name/phone if provided) is retained by RepOtz:

• The report is sent as soon as the email is entered and Terms are accepted (this is the requested service), regardless of whether the marketing checkbox is checked.
• Without marketing consent, the address is never used for prospecting.
• Marketing consent is revocable at any time via the unsubscribe link included in emails.

No cookie banner on the site: only strictly necessary/functional cookies are set, and audience measurement (Plausible) is cookieless. Details in the privacy policy.

Conversion to an Account

A call to action invites the visitor to create an Account. The audit performed is linked to registration (an audit token is passed to the Account creation form), including via Google.

Automatic onboarding from the audit

Once the Account is created and the Trial starts, if the audit involved a Google listing, RepOtz automatically re-runs this audit on arriving at the dashboard and sets up your entire space in one action: the Business, the Location, detected platforms and a default Campaign (with its QR codes), then deposits you directly on that Campaign. No re-entry: it’s the same result as “Connect my Google listing” from the dashboard. The listing already analyzed is reused (no new search call), and the Google baseline (rating and public reviews) is linked to the Business.

If the audit was manual (no Google listing), you arrive on the pre-filled setup funnel (Business and Location pre-filled, platforms importable in one click) to complete yourself.

The setup funnel remains available at any time to adjust or add. See Getting started for what’s next.

Frequently asked questions

Q. Do I need an Account to run the audit? A. No, the audit is free, public and anonymous. An Account is only needed to go further.

Q. My Business has no Google listing, can I still be audited? A. Yes, via manual entry (website, phone).

Q. I ran an audit then created an Account: are my details carried over? A. Yes. If the audit involved a Google listing, your Business, Location, platforms and a default Campaign are created automatically on arriving at the dashboard (nothing to re-enter). For a manual audit, the setup funnel pre-fills your Business and Location so you can finish yourself.

Q. What does the score cover? A. 6 pillars: Google Business Profile, Reviews, Social networks, AI Visibility, Website and Contact details.

Q. Why do I see “Search service temporarily unavailable”? A. Both external search sources are responding poorly at the same moment (RepOtz normally switches between them automatically). Wait a minute then try the search again. Nothing wrong on your Account side; you can also launch the audit via manual entry (website, phone).

Q. My audit is taking a while to complete, is that normal? A. Yes. The score and most pillars display within seconds; the Website and AI Visibility pillars, which take longer, complete next in the background (usually in under two minutes) and the report updates itself.