Review platforms

How to choose and order the platforms where you direct your satisfied customers.

Catalog and custom platforms

Each Business has a catalog of predefined platforms (Google, Facebook, etc., with their native icons). You can also add a custom platform (title + uploaded icon). Platforms are activated per Business.

The catalog also includes two contact links: Phone (number in international format, e.g. +1 450 555 0199 - spaces, hyphens and parentheses accepted) and Email (one address, not a URL). On public pages, these entries open a direct call or email for the visitor (link tel: / mailto:); since they are not web links, they do not generate click statistics in analytics.

Scope: entire Business or a specific Location

By default, a platform applies to the entire Business (all its Locations). When the Business has multiple Locations, you can limit a platform to a specific Location (scope field when adding or editing; a badge indicates this in the list). On public pages of a Location, the limited platform replaces the global platform of the same type: for example, each address can have its own Google listing without creating a separate Business, while sharing the global Facebook. Limited custom platforms add to global ones. Google reviews displayed on the dashboard remain those from the “main” listing (the global Google platform, or the first one configured).

Actions on each platform

Each platform in the list offers two quick actions:

Preview - opens the platform link in a new tab to verify the destination.
Copy link - copies the URL (with a brief confirmation).

Google link generated automatically

If you connect your Google Business Profile (see Analytics & Reports), RepOtz generates the official Google review link and adds it to your platforms. You search for your Business then confirm the correct listing - a map shows its photo, address, rating and phone before connection, to avoid any confusion. This link replaces a manually entered Google link, so that displayed reviews always match your Business.

“Connect my Google Business Profile” sets up your entire configuration in one action. Depending on your situation:

Account still empty (no Business, Location or platform): as from the audit, RepOtz automatically creates the Business, the Location, the platforms found and a default Campaign (“Main Campaign”) with its QR codes, then takes you directly to the Campaign page with its QR codes - everything is already ready, nothing to recreate. During this brief processing, a loading screen keeps you informed of progress; do not close the page.
- Platform detection: beyond Google, RepOtz analyzes your website to find your social networks and review platforms (Facebook, Instagram, TikTok, YouTube, LinkedIn, Yelp, TripAdvisor…) and adds them automatically.
- Contact links: your website, a Call button (direct call link to your number) and WhatsApp are also created: taken as-is if declared on your Google Business Profile or your website, otherwise automatically composed from your Business Profile phone number. If this number is not on WhatsApp, simply disable or delete this platform.
- Generated description: a short and compelling Business description is automatically written from your listing; you can edit it later.
Account with at least one Business: the assistant first asks what you want to do.
- Start a new Business: creates a new complete Business (platforms, Location, Campaign and QR codes), as for an empty account - within your plan limit. Ideal for quickly setting up multiple Businesses in sequence.
- Update an existing Campaign: you choose the Business in question; its Google Business Profile is added or replaced by the one you just confirmed, without affecting its Campaigns or QR codes. This option remains available even when your plan no longer allows you to create a new Business.

In all cases, the assistant ends on the Campaign page for the Business in question, with its QR codes ready to download.

Display order

A new platform is added at the end of the list.
You then manually reorder it by drag-and-drop.

Prominence on public pages

On public pages, it is the platforms that you promote per Campaign (see the QR codes and Campaigns guide) that display first; the others are grouped behind a “View all” button. If you promote none, all your platforms display directly.

”Stay informed” block on your page

Your public page can display a short form at the bottom of the links list: email address (required), first name and phone (optional). The visitor who signs up joins your Contacts (Contacts menu), with a timestamped consent. The phone must be entered in international format, including country code (for example +1 450 555 0199): a local number alone would be unusable the day you write from another country. The block is disabled by default; enable it in the Campaign, SEO section of the page, “Stay informed block on page” checkbox. The block texts are customizable like other Campaign messages. Available on all plans; sending review requests to these Contacts remains tied to the Pro plan. A person who unsubscribes and signs up again is not automatically resubscribed.

Display rules for your links (Pro and Max plans)

Each link on your public page can have display rules (link menu > “Display rules”) that change its behavior based on where the visitor comes from, their language (FR/EN/ES) or a day/time window (evaluated at the visitor’s local time). The checked conditions are combined: all must be true.

The origin distinguishes two situations, and only two:

From a Collection funnel: the customer scanned your review QR code or opened your review link (quick “Happy / Sad” flow or full form) and arrives on your platforms after giving their feedback. Your links then display at the “platforms” step of this flow.
From the links page opened directly: the visitor opens your links page (repotz.com/platforms/...) as-is, whether via its QR code, its link, your Instagram bio or a search result. Scanning the page QR code and typing its address are the same visit.

The origin also applies when the flow is embedded on your site via the embed widget: an embedded Collection funnel counts as “from a Collection funnel”, your embedded links page as “opened directly”. The widget changes where the flow lives, not what the visitor does.

Three effects are possible, and the difference matters:

Moves to top when conditions are met - the link remains always visible, in its usual place; it simply moves to the top when conditions are met. This is the effect to choose to promote a link without ever hiding it, for example your Google review link at the top of your Collection funnel. The Top order field (1 = first) sets the shared order for all links that move to top, regardless of their usual place in the list: a Google link placed at the bottom of your list displays first with order 1. Without a number, a link moving to top follows numbered links, in the usual list order.
Visible only when conditions are met - the link is hidden the rest of the time. A visitor who does not meet the conditions will not see it at all: a “Lunch menu” link visible on weekdays from 11 a.m. to 2 p.m., and absent otherwise. Not to be confused with the previous effect: applied to your Google link with the condition “from a Collection funnel”, it disappears from your links page - for all those who open it by its QR code, by its link or from your Instagram profile - and is only offered to customers who just gave their review. This is the right setting if your links page serves as a showcase (social networks, website, contact) and Google review requests should remain reserved for the Collection funnel.
Hidden when conditions are met - the reverse: normally visible, masked when conditions are met.

Without a rule, the link is always visible. A “Rules” badge signals affected links in your list. No visitor data is collected to apply these rules. If you leave the Pro plan, your links become all visible again (rules are preserved but no longer applied) and you can always remove them.

Monitoring your links

RepOtz checks each week that the link for each of your active platforms actually leads somewhere. You are free to use a redirect address (your own domain, a short link): the check follows the redirect chain to the platform and does not judge the address format.

A link is considered broken when it returns a page not found (error 404), a server error (5xx) or is unreachable (expired domain, site offline). Major platforms (Google, Facebook, Instagram, Yelp, TripAdvisor…) are never contacted: as soon as your link, or the redirect chain from it, reaches them, it is considered valid. A server that refuses robots also counts as a valid link, never as a failure.

What happens when a link is broken:

Confirmation: a first failed check triggers nothing; the alert only goes out if a check, at least one week later, finds the link still offline. As soon as the site responds again, this memory is cleared: a temporary outage never bothers you.
First warning by email (and push notification if you enabled them): the platform in question, the link checked and the reason.
Second and final reminder seven days later if the link is still not fixed.
Automatic disabling three weeks after the first finding (that is two weeks after the first warning, one week after the final reminder), with a message announcing it to you. The platform disappears from your public pages, so your customers no longer encounter an error. No further reminders are sent.

In Review platforms, a broken link bears the badge “Link unreachable since …” and a platform disabled by RepOtz bears the badge “Disabled by RepOtz”. To return to normal: fix the link via Edit, then reactivate the platform with its toggle. The fix launches an immediate check and clears the alert history.

Exception: the only active platform of a Business is never automatically disabled (your QR codes would stop working). It stays online, with a weekly reminder at most, until you fix the link.

Direct contacts (phone, email, WhatsApp, Messenger, Telegram) are not monitored.

SEO

The public platforms page is indexable (local merchant SEO) and exposes structured LocalBusiness data (JSON-LD): name, logo, address, geographic coordinates, Business phone/email and links to your review platforms (sameAs). Its content is server-rendered, so readable by engines: a single main title (the Business name), the city (and region) of the Location and the description (Campaign message then Location description), collapsed behind an “Info” icon next to the invitation but always present in the page served to engines, then platform names and links. Links to your platforms pass through a click tracking redirect that engines are invited not to follow (nofollow): this changes nothing for your customers. Other pages in the flow (form, simple, video testimonial) remain non-indexed.

Readable address of your page

Your page has an address built from your Business name and the Location city, for example repotz.com/platforms/the-corner-bistro-montreal. This is the address you share and that Google indexes.

You will find it in the Visibility in search engines block of the Campaign, with a button to copy it.

You can change it. Only the part after repotz.com/platforms/ is editable: lowercase, numbers and hyphens. When saved, the old address continues to work forever and redirects to the new one - your QR codes and links already printed or shared never break, even after multiple renames.

One thing to know before renaming: if your page is already indexed in Google, it will take a few weeks for it to take the new address into account. Renaming early therefore costs much less than renaming later.

An address already taken by another page - or previously used by another page, since it still redirects - is rejected. Leave the field empty to keep the current address.

If your Business name cannot be converted to a readable address (ideograms, emojis alone), the page is still served on its technical identifier - nothing is lost.

Description displayed in Google

You can write a description of maximum 300 characters from the Campaign. It appears under your name in search results. If left empty, it is the description of your Location (entered in Locations) that is used; and only if that is also empty, an automatic RepOtz description. On the page itself, these descriptions no longer display permanently: the visitor reveals them with the “Info” icon next to the invitation (Campaign description first, followed by the Location one when it adds something different).

Stop indexing

The option “Make my page visible in search engines” is enabled by default. Disabling it removes your page from the RepOtz sitemap within a few minutes, then from search results: that second removal depends on Google and often takes a few days. The page remains accessible by its direct address and by your QR codes. As of August 21, 2026, the page is only offered to engines if the profile is complete (Business name and logo, city, Location description of at least 150 characters): the details are in the QR codes & Campaigns guide.

RepOtz public directory

The option “Display my page in the RepOtz public directory” is unchecked by default and has nothing to do with indexing above. By checking it, you authorize RepOtz to display your Business name, logo and city, with a link to your page, in the public directory repotz.com/directory.

This authorization is limited to the directory: it does not allow RepOtz to use your name or logo in advertising, targeted outreach or any context suggesting you recommend us. You can revoke it at any time from the same block, without justification; removal from the directory takes effect within 24 hours maximum. The exact conditions are in the “Public directory and customer references” clause of the terms of use.

Frequently asked questions

Q. Can I change the address of my page? A. Yes, from the “Visibility in search engines” block of the Campaign. The old address continues to work and redirects to the new one, so your QR codes and links already printed never stop working. If your page is already indexed, allow a few weeks for Google to take the new address into account.

Q. Does my old /platforms/ link followed by a long identifier still work? A. Yes, forever. It automatically redirects to the current readable address - even if you rename it afterwards.

Q. Is appearing in the RepOtz directory mandatory? A. No. The option is unchecked by default: you only appear if you check it, and you can uncheck it at any time. Indexing your own page and appearing in our directory are two separate choices.

Q. How long does it take to disappear from the directory after unchecking the option? A. The removal is immediate on RepOtz’s side, and visible to all within 24 hours. Search engines may keep a cached copy for a few more days, which we do not control.

Q. A platform I use is not in the catalog. A. Add a custom platform with its title and icon.

Q. In what order do my platforms appear? A. New ones arrive at the bottom; you adjust the order by drag-and-drop.

Q. Why are some platforms hidden behind “View all”? A. Because you selected platforms to promote on the Campaign: they display first and the others go behind “View all”. Without selection, all your platforms display directly.