QR codes & Campaigns

How to create a Campaign, generate your QR codes and Short links, and distribute them.

The Campaign and its 4 QR codes

A Campaign is created at the level of a Location. It generates four QR codes, one for each type of collection funnel, which share the same style:

• Full form (full) - complete Review form with routing based on satisfaction.
• Simple (simple) - quick choice satisfied/not satisfied.
• Platforms (platforms) - page listing your Review platforms.
• Video testimonial (social_proof) - the customer records a short Video testimonial via a guided funnel. Reserved for the Agency plan (up to 50 active testimonials).

Details of each funnel are in the Public collection funnel guide (F6).

Shared style

Within a Campaign, you set: the emoji style (smileys or thumbs), the platform layout (grid or stacked), the colors (primary and background) and a cover image.

You can also choose, per Campaign, the featured Platforms: select the Platforms to display first and order them (up/down buttons). This choice applies everywhere your Platforms appear (Platforms page and “Platforms” step of all funnels/templates): your favorites display first, then a “See all” button reveals the others. If you don’t feature any, all your Platforms display (without “See all”).

Customize the QR

From the Campaign Actions menu, Customize QR opens the style editor: colors, module shape and eye shape, gradient, frame and a central logo (uploaded image). The style applies to all 4 QR codes of the Campaign and is reflected immediately in the preview and downloads. The QR always encodes the same Short link /s/..., so a styled QR scans exactly like a simple QR.

Download and management

• Download each QR in SVG or PNG, with the custom style.
• ZIP archive of all QR codes from a Campaign (styled).
• Duplication of a Campaign, scan counter and date of last activity.

Aliases and Short links

• Each QR is accessible via a Short link /s/{key}. On creation, a short key is automatically generated (e.g. /s/de34r5i9). The technical key (UUID) remains immutable and valid as a fallback.
• You can rename the key to a custom alias (e.g. /s/my-restaurant): lowercase, numbers and hyphens, 64 characters max, unique. Some keys are reserved by RepOtz. Important: after a rename, the old link continues to work - a QR already printed never breaks.
• Each Short link is created with a QR (Campaign QR, or trackable QR from the free generator); there is currently no dedicated screen to create a Short link alone.

Link and QR language

On each funnel card, a FR / EN / ES selector chooses the language in which the link and QR open the funnel:

• FR keeps the printed link unchanged (/s/{key}): this is the historical address, valid forever.
• EN and ES simply add a ?l=en or ?l=es parameter to the Short link (e.g. /s/my-restaurant?l=en). The End visitor arrives directly on the funnel in that language.
• The displayed link, the Copy button, the preview (eye icon) and the SVG / PNG downloads follow the selected language: download a different QR per language if you distribute to English or Spanish-speaking audiences.
• Scans remain counted on the same QR, regardless of language (shared total).

QR codes from free tools

When you are logged in, URL type QR codes generated from the free tools can become trackable: the Short link is created when you download the QR and appears in the Tool QR codes section of your Analytics page, with the scan count. Other QR types (wifi, text, vCard, event) are generated on the fly and are not stored.

Plan limits

The number of trackable QR codes depends on your plan (anti-abuse and growth lever). When the limit is reached, an explicit message invites you to upgrade to a higher plan - there is never silent blocking.

Frequently asked questions

Q. If I reprint or modify a Campaign, do my old QR codes stop working? A. No. A QR’s UUID is immutable: already printed materials continue to work.

Q. Can I customize my link address? A. Yes, via an alias (/s/my-restaurant), if it is available and compliant (lowercase, numbers, hyphens).

Q. Can I share a funnel directly in English or Spanish? A. Yes. On the funnel card, choose EN or ES: the link (with ?l=en / ?l=es) and the downloaded QR open the funnel in that language. The FR link remains the original printed address, unchanged.

Q. What is the QR limit on my plan? A. It depends on your plan; it is displayed in your account, and a message alerts you if you reach it.

Q. Can I set a QR to expire on a given date? A. This option is not exposed in the interface at the moment (behavior carried over from the previous version).